Truworths International Limited
The Truworths brand is synonymous with superior quality and aspirational fashion and is complemented by a portfolio of some of South Africa’s most desired apparel brands which have been developed over the past four decades. The 1980s saw the rapid expansion of the brand portfolio with the launch of Daniel Hechter under a long-term licence agreement (1984), Inwear (1986), Truworths Man (1988) and Truworths Jewellery (1989). In the 1990s further home-grown brands were launched, namely LTD (1992), Identity and Truworths Elements (1999). Ginger Mary followed in 2004 and Hey Betty in 2011.